Andreas Hestler, North Vancouver BC
Director of Marketing at BCBR
Taking Canada to the Olympic debut of Mountain Biking in Atlanta (1996) ranks very high as an achievement, as does representing Canada as the National Champion (x5); but building the BC Bike Race from the ground up holds a special spot in Dre’s heart as it is sharing his passion for mountain biking with the world.
“Transitioning 20 years of marketing an athlete to marketing an event was natural, while the goal to be the ‘best bike race in the world’ was also natural. Creating this event from the ground up with our combined experience has been a privilege and a passion. Getting all the cycling world to come here and allow us to guide them around on a sweet BC singletrack adventure has been a true joy and a privilege.”