BC Bike Race Tire Selection

BC Bike Race Tire Selection

BC Bike Race is a unique event; it may possibly be the only definitively multi-day trail bike event in the world. What does this mean? While many other events are deemed cross-country, they are carried out on cross-country trails. BC Bike Race is held on a myriad of blue square and black diamond trails. And by its very nature, roots, rocks, and mud abound. As with any travel adventure, barring your own inherent knowledge, stick with what the locals know/do.

Interview: Shimano’s Joe Lawwill

Interview: Shimano’s Joe Lawwill

“My only regret is not doing it sooner,” says Joe Lawwill about being a two-time BC Bike Race Finisher. We sat down with this ‘Shimano Marketing Guy’ to ask what life is like on the road and, after decades of involvement in the bike industry, how does he still find the stoke? As the “Shimano Marketing Guy” you attend a lot of events during the year, how do you manage such a busy schedule? What do you love about it? What’s the hardest part about it? Attending events is a challenge, but certainly not something I will ever complain about. Going to events and seeing what is going on and experiencing the vibe first hand is one of my favorite parts of my jobs. As a former racer, hard worker, and father, do you still have a passion for getting out there? And for getting other people on the bikes/sharing the Shimano product?  I have never lost my passion for riding and experiencing the outdoors. Everything I do in my life and the decisions I make revolve around me having the best possible experience I can have when I am on my bike. From the equipment I choose to the food I eat, they are all conscious decisions. I live a clean lifestyle, work out and ride as much as possible. My diet, sleep and overall mental health are very high priorities in my life. Life is too short to waste it! I love riding my bike and exploring new places and with the equipment available to us these days and the amazing network of trails in this world...
Singletrack Magazine: Uncharted British Columbia

Singletrack Magazine: Uncharted British Columbia

BC Bike Ride was featured in this fall’s issue of Singletrack Magazine. “A few of us are sitting together at the edge of the water at the historical Cassiar Cannery near Prince Rupert, a small island town on the north-west coast of Canada, a stone’s throw from the Alaskan border. We’re really out there… The inaugural BC Bike Ride North – a six-day, all-inclusive guided mountain bike tour through northern British Columbia – has come to an end. We’ve spent the last week riding pockets of hand-built singletrack across a vast distance of over 700 kilometres. Each town we’ve pulled into has been unassuming – mostly residential, with single-storey industrial buildings that sprawl along rivers or are centred around sawmills. But as we left each one, the uniqueness of the experience – the riding, the people, the vistas, and even the food – left imprints on us to last a lifetime. Now we’re relaxing and watching the ocean ripple through the reflection of the brightly coloured cabins that dot the shoreline as we process our memories of the last week and share our stories.”   READ...
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